Aarav Mehta
The Goal-Oriented College Student
Age
20
Location
Urban India
Education
B.Tech (2nd Year)
Mobile
Quick lessons & quizzes
Laptop
Longer study sessions
Tech Comfort
4/5
Comfortable with most apps and platforms, learns new tools quickly
“I just want to learn quickly and get certified without wasting time.”
Behavioral Triggers
- Leaderboards and competitive rankings
- Streaks and completion badges
- Certificate milestones and skill unlocks
- Peer comparison and study groups
Success Metrics
- Course Completion: 90% of enrolled modules (3 months)
- Test Performance: 85%+ average score (per assessment)
- Certification: Industry-recognized certificate (3 months)
- Study Consistency: 5+ days per week (ongoing)
Goals & Needs
- Complete courses quickly and earn certificates
- Track progress in real time
- Access both mobile and desktop seamlessly
Motivations
- Career advancement
- Securing internships
- Future admissions abroad
Frustrations & Pain Points
- Slow, unresponsive platforms
- Difficult navigation
- Complicated registration
Implications for Design
- Mobile-first design with quick course access
- Real-time progress dashboard
- Simple, streamlined onboarding
Daily Apps
WhatsApp
YouTube
Zoom
Google Docs
InstagramStudy Context
Home, College Library, Cafeteria
Mainly evenings (6-10 PM)
Mobile: Quick lessons during breaks
Laptop: Deep study sessions at home
What's Coming
Get ready for comprehensive persona research and user journey mapping tools
User Stories
Create compelling user stories that capture requirements from the user's perspective.
Explore Stories
Information Architecture
Structure and organize content to create intuitive navigation and user flows.
Explore IA